((Branded)) Royal Wedding

Prince William and Kate Middleton are expected to wed on April 29th of this year. Everyone who has been following the couple has been waiting for them to tie the knot...including marketers who want to know what threads the royal couple will be wearing on their special day. 

So coot. 

But according to Robert Klara's article (click link below to read), "the palace announced that any brand caught using William or Kate's names as part of its marketing can expect a king-sized lawsuit."

But Klara adds that it leaves brands at two different ends of the marketing world: well-known brands vs. not-so-well-known brands cranking out "knockoffs". This reminds me of that time my mom bought me a pair of $100 brown boots at Macy's last semester. Months later, I go to Forever 21, wearing said brown boots and see a table of brown boots that looked a lot similar to the pair I had on. They were $25. So...$100 vs. $25. Brand name vs. Price efficient. Does it matter?

What do you think?

The Brands of Windsor

Also, check out a brief blog post about Forever 21 and Trovata's lawsuit on their veryyy identical fashions back in 2009 from Ethical Style Forever 21 Copyright Lawsuit to go to Trial